Non-target Mass Mobile Marketing

February 6th, 2010

Recently, I have been receiving a lot of marketing on my mobile, from music concerts to new car launches. I had not subscribed to any of this services and I kept receiving messages I am not interested on reading about.

So I contacted my mobile phone operator, Rede4 (www.rede4.pt) I asked them to remove me for the their senders list and block any non-target mobile message.

They replied today:

Em sequência do e-mail recebido, informamos que procedemos à activação da restrição de envio de mensagens publicitárias por parte da operadora para o número 9365515XX. Esta activação toma efeito num prazo máximo de 15 dias.

What strikes me most is how light-hearteadly they assumed responsability for all those awaking up messages at 3a.m. It’s a shame they sell one of our most private data for a few bucks.

If you are getting the same problem send them an email, apoiocliente@rede4.pt! If you are into Facebook, create a group about it, it seems trendy nowadays!

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