As y ‘all know, our business is e-commerce, e-commerce for small companies or solo traders, like shop.bolaneve.net, so Etsy is the “de facto” case of study for this solo traders. They’re generally one person or a two person team (like couples or relatives) working on handcrafted items working from home, most of them part-time but all some full-timers.
Let’s re-crunch their March statistics
$22.4 million of goods were sold by our community in March, roughly 11% higher than February’s $20.2 million.
That represents 1,302,597 items sold for the month, 10% higher than February’s 1,186,311.
2,008,387 new items were listed in the month, 9.7% higher than February’s 1,830,825.
246,834 new members joined the Etsy community in the month, up 10,800, or 4.6%, from February.
718,635,940 page views were recorded on the site this month (or unique visitors as some stats announce)
The $22.4 million of goods sold by the community represents a 84% increase from March 2009’s total. At the same time, items sold were up 65%.
and combine them with their fee pricing
- 20 cents for each item listed (one time fee)
- 3.5% sales fee
- items on Etsy are listed in US Dollars
And assuming 1,000,000 active users (asserted from blogs and advanced statistical knowledge)
- ( ~4,000,000 listed items x $0.20 = 401,677.4$ ) + ( 22.4 million sold x 3.5% = 784,000$ ) = 1,185,677$ / 874,070.77 Eur of direct user sales revenue to Etsy
- $22.4M of goods sold / 718,635,940 unique visitors = 3.11% sales conversion
- $22.4M of goods sold / 1,302,597 items sold = $17.2 average product price
- 22.4M / 1M actives users = $22.4 average monthly sales by user
- 1,302,597 items sold / 1M actives users = 1.3 products sold by user per month (means most do not sell at all)
My colleague pointed out this also includes payment fees (visa / paypal / etc) so re-read “revenue”.
[...] some other re-crunch it’s BigCartel [...]